Want to communicate better with candidates and employees? Go SoMo
Research has shown that employee referrals are an extremely effective recruitment method. In fact, a study by JobVite found that it takes an average of 29 days to hire a referred candidate, as opposed to 55 days through a career site. The same study also found that 46% of referred hires stayed with the company for at least a year.
Therefore, it is evident that investing in employee referral programmes is worthwhile for both attraction and retention. With that in mind, we have teamed up with HireUp to bring you insights into modern employee referrals trends and ways your business can utilise and promote this in the current recruitment landscape. HireUp is an award winning, cloud-based solution which allows companies to seamlessly manage their employee referral programmes, while increasing employee engagement and reducing recruitment costs. The highly engaging app allows employees to share jobs wherever, whenever and however they like.
Head of Engagement at HireUp, Gary Berney, believes it’s time to rethink communication with your audience and if you’re in HR or Talent Acquisition, that means looking at how you engage both candidates and employees. Reassess where your audience is spending its time and the type of experience they require.
"We’re at a stage where nearly half your audience is either millennials or Generation Z. Millennials engage on a ‘mobile first’ basis, while Gen Z are ‘mobile only’", Gary says. "Even the older Generation X, the so called ‘mobile immigrants’, are using mobile to carry out many of their daily functions. According to research in 2018 the average adult spends 3 hours 35 minutes per day on mobile devices, with 90% of that use via apps."
What does that mean for your engagement strategy?
It means going SoMo (Social & Mobile) and that requires a mobile first approach. Mobile first means developing content on social channels for mobile, then lastly thinking about how that might look on a desktop and that’s a huge change in thinking.
As Gary states "as we’ve seen, the stats would indicate that developing an app to help that engagement can make all the difference. It does work. By using HireUp’s employee referral app for instance, their customers have seen a 55% increase in out of working hours engagement." HireUp’s customers are increasingly using their offering to adopt a mobile first approach and meeting this emerging user trend.
HireUp has seen this having a direct effect on employee referrals and engagement, "proof that by thinking more about where their audience, the employee, is spending their time, employers have seen significant increases in referral numbers - reducing costs and speeding up the hiring process." Gary says.
"By giving the audience the right experience, whenever and wherever they are, you are optimising your chances of successful engagement. Let’s think about your audience right now. Walk down any street and you’ll notice how many people are accessing content via their mobile phones. So it makes sense to be delivering a great experience to them via that media." Gary states.
Gary finishes by highlighting the potential challenges surrounding this, "the harder part is providing the right experience. Candidates and colleagues alike are used to Amazon, Apple and Google. They provide engaging, easy to use products. If you don’t provide that experience then you run the risk of repelling exactly the audience you wanted to attract."
Carefully think through your engagement strategy, you need to go where your audience is. You need to go SoMo.
HireUp streamlines your referral programme, allowing employees to share jobs wherever, whenever and however they like.